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Meet the Team

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James Smith

Hi, I’m James Smith, and I work mostly on Saturdays at Four Marks. I am a keen footballer but am just getting into playing Rugby. In the past I have been scouted for various teams, played for Alton United FC and also sprinted for AFD, but my latest venture is joining Alton Colts Rugby Team, playing on the wing.

I am at college studying Psychology, English and P.E. I love listening to music and spending time with family and friends.


Hi, I’m Callam Burchell. I work at Four Marks and Alton, after starting in Alton in the summer of 2016. I am primarily a footballer and having previously lived in Germany am an active follower of German football. I currently play for Ripley Village FC after having joined this season. I am also an FA qualified coach. I am a massive Adidas fan, and a big lover of Ultra boosts specifically, owning a few and hoping to collect more! A goal of mine is to get involved with as many running events as possible!


Hi I’m Kieron! I’ve been working at Alton Sports since the summer of 2014, and am based at the Four Marks store.

I have always been sporty and love competing. My favourite sport is tennis which I have been playing since the age of 13. I’m a qualified tennis coach and have 6 years’ experience of teaching a range of tennis students, which I still do now alongside my role here.

I love all types of sport and the way that sport can bring people together and give you the motivation to better yourself.

You stay classy sports people !


Hi I’m Simon, I’m back at Alton Sports having previously left to work and travel in Australia. Upon my return and having never lost my passion for running, I’m back in the team.

I am a very keen runner and enjoy running a variety of distances/races from Park Runs to 24 hour events. I am also a very keen cyclist and will conquer a triathlon this year (I just need to learn how to swim!)

If you need any advice, come and find me in store for a chat.


Hi my name’s Martyn I work at Four Marks and sometimes in Eastleigh.

I run for Winchester and District AC, where I have been a member for quite a few years now and run in the V60 age group. Back in my youth I used to race motorcross as well as football refereeing. I took up running because I’d quit refereeing and entered a charity 10km to keep fit. I soon found out I was a much better runner than a referee!

I was ranked 1st V55 for steeplechase on Power of 10 at one point in time. This year, after being injured most of the summer, my comeback was a bronze medal V60 at the southern road relays.

I’m an older runner with lots of experience to help you with any questions or queries so feel free to ask me anything.


Hi I’m Susie and I have worked at Alton Sports since our Four Marks shop opened in January 2014.

I initially worked on Saturdays but I am taking a gap year and now work 4 days a week at both the Four Marks and Alton stores.

In my spare time I enjoy playing netball and tennis for local clubs, and since learning more about sports technology have been inspired to start running on local woodland footpaths and bridleways.


Hello, I am Nick, the latest member of the team at Four Marks.

I am from Basingstoke, but went to University at Brunel, and have lived in the city of Bath for a few years. I am a keen 800m runner but have done a couple of half marathons too. I am generally into my sports and fitness and follow Everton FC. I love to cook and am really into trying unusual, exotic foods. I mainly like to cook because I have a huge appetite despite my skinny frame!


Hi I’m Jack and I’m the warehouse and distribution manager for Alton Sports. Predominantly behind the scenes, so you may not see my face all too often!

Sport has been my passion throughout my life whether it’s playing or watching, I can’t live without it! Since an early age I have played most sports and succeeded to play rugby at a national level. Nowadays you will find me running around Four Marks, golfing, or playing cricket. Fitness and sport are a way of life for me and I’m always looking to challenge myself and push myself further than before.


Hi, I’m Dan and I’m working part time at the Alton Sports Farnham store. I’ve done a couple triathlons back in Ireland, but at the moment my passion has settled on gym work and training for powerlifting – I’m hoping to try for the Student Nationals next October.
When I’m not at the gym, I’m either doing work for my Computer Games Arts course at the local university, or captaining my eSports team.
Feel free to come in and have a chat about the more extreme end of the sports spectrum; I’ve done a lot from parkour to snowboarding and I love hearing about the crazy things people do in the name of sports!


Hi I’m Allie! Having previously been Store Manager of our Farnham branch, I’m now studying at university so you may see me at events or back in store on the odd occasion when I’m back to help out!

I am a member of Victory Athletic Club and ran my first marathon in April 2015 in London; this has now pushed me to enter some more however, I also enjoy shorter distances too. I also go to the gym a lot and just got back into netball.

We love hearing people’s running stories here at Farnham, so we look forward to seeing you in store soon!


Hello, I’m Lucy and you will see me at weekends working in our Farnham store. I’m currently in my last year of A-levels at Godalming College, which I balance with the gym and my sport of choice, Lacrosse. I’ve played since I was 11 years old, for both county and national teams, and I’m currently training with Guildford Ladies hoping to pursue it further at university next year. Any questions, I’ll be happy to help!


Hi I’m Richard. I’m Swedish and I’m the newest member of the Farnham team.

I moved to the UK last year after getting married and I’m an active member of Hatch Warren Runners, where I´m amusingly referred to as the ´Speedy Swede´!

I have been running for over 30 years, having started in my teens. I enjoy all distances from park runs to marathons. I have completed 27 marathons to date, the last one being in Paris this year.

I like to run at least 5 times per week either on the nearby track or in the beautiful countryside surrounding my home. My running club prides itself on being inclusive and we have runners of all abilities from those completing the couch to 5k to experienced ultra runners. I enjoy helping runners to develop their skills, increase their distance and improve on their PBs.

I love to hear about other runner’s stories and triumphs and look forward to seeing you in the store soon.

Beth Heddle

I’m Beth Heddle and I’m part of the Alton Sports Team at Farnham, in a part-time role. Currently I’m studying a degree in Biomedical Science at the University of Birmingham and aside from this I’m a Health and Fitness Blogger. My passion for running is second-to-none, mainly competing and training with Aldershot for track and cross country races. Though the last few years have been filled with injures and have kept me out on the sideline, though I have continued to cross train in the hope I’ll be back soon.

If you’re ever in need of some motivation to keep you running, or top tips on what to do when you are injured or encounter a set-back come and find me for a chat! I absolutely love to hear all about your running stories, whether you are a complete beginner or elite athlete.

My one line of advice….enjoy every run. Happy running!


Hey I’m Emma, I’m Store Supervisor in Farnham and have worked here for little more than a year.

I am currently doing my Personal Training qualification in level 2 and lever 3. I compete in ‘bodybuilding’, and on 12th August 2016 I placed 1st in ‘Trained Figure’ also in ‘Overall Posedown’ at the annual Solent City Bodybuilding Championships. My journey in competing will definitely continue as I loved my first experience on stage, so I’m continuing to work hard each day at the gym!

Alongside this and my role here at Alton Sports, I am a sponsored athlete by fight science gym in Aldershot, where I now train.

If you want to know about nutrition or anything gym or training related then I am your lady. I am a very bubbly person so if you need any help or advice feel free to ask me anything!


Hello my name is Cameron and i’m the manager of Alton, Farnham and soon to be new Farnham! I have worked for Alton Sports on and off during University where i studied Business and Law over 4 years.

I love all aspects of sport and play football, golf and badminton in particular. When chance presents itself i love getting on the snowy slopes for a ski or board.

Since returning to Alton Sports in September i have taken an interest in the Triathlon scene and have since been trying to incorporate the three disciplines into my weekly workouts.

I’m a big supporter of Liverpool FC and enjoy spending my free time in the gym or with friends and family.


Hi I’m Harry and I’ve been working part time at our Eastleigh store since July 2015.
Athletics is my preferred sport – I’ve been competing for Winchester and district athletics club since 2009 and specialise in 400m and 800m, but I also enjoy swimming and football in my spare time.

I work every weekend so pop in for any advice or help you may need.



Hi I’m Matt and I work full time at our Eastleigh store. I have worked here since January 2016.

I love football and play many times a week. I am also a trained football coach. I did 3 years at Eastleigh College playing for their football team. I have grown up around running and more specifically Winchester and district athletics club.

I am always happy to give advice and help on anything sport related and after my fair share of injuries can give some very good advice.


Hi my name is Ian. I am based at our Eastleigh store, I have worked in running retail for 5 years so I can give you a few tips if you need any help.

I am retired from 30 years’ experience in secondary PE and a team manager for Southampton and Hampshire schools cross country and athletics. You may have spotted me on TV when I was a games maker at the 2012 Olympics. I also like to travel, real ale and rugby especially a combination of all three!

I am a regular runner (V60) with Southampton Athletics club, I was the winner of Southampton Half 2015 (V60) and runner up of Belfast half 2015. If you have any questions I am here to help you out and give you any support you need, keep running.


Hey my name’s Sean and I’m Store Manager of our Eastleigh store. I have worked in the running industry for 8 years, but have recently returned from a year’s travelling Australasia.

I am enthusiastic about fitness and regularly run or go to the gym after work, and have previously competed both on the road and track for Winchester Athletics Club in 400m up to 5K.

Over the years whilst training for running and other sports, I have had my fair share of injuries, so am happy to help and offer advice to anyone with current injuries or niggles.


Hi, I’m Lewis and I work at the Alton store.

I’m a regional level swimmer so I spend a great deal of my time training and competing. I also enjoy cycling and running although on a more casual level for fun. I live in Alton and I’m a student at Alton College. I’m intending to compete in this year’s GRIM Challemge and have been training throughout the summer.


Hi, I’m Chris and have just started working at the Alton branch and am really enjoying everything about working for Alton Sports so far!

I’m a Level 2 Gym Instructor and am now in the process of completing a Level 3 Personal Trainer qualification, and a Weight Management and Nutrition qualification.

My first ever run was a Parkrun 3 years ago and have been hooked ever since, now running regularly in races in the Hampshire Road Race League and Southern Cross Country League for my club; Alton Runners. My next challenge will be to complete a Duathlon in 2017, as I cycle a lot as well, so I want to see how I manage in putting the two together!

I grew up in the country side and am most at home running off road, so please come in for a chat about exploring some of the awesome off road routes we have in the area and any other advice you may want!

Chelsea Fox

Hi I’m Chelsea Fox; I have been working at Alton Sports for about a year. I started in our Alton Branch but now I work in Farnham.

My main interest is football. I have played since I was 4 years old and currently play for Alton Ladies.

I am also a level 2 gym instructor and help out at Alton Sports Centre teaching children to swim! I aim to be gain further qualifications in Swim Teaching in the near future.

Harry Boughton

Hi I’m Harry; based in Four Marks, I work alongside Georgie as Co-area Manager overseeing day-to-day operations across the company.

Growing up playing football and rugby league, I now run, CrossFit and more recently (attempting) triathlon. I’m getting faster (slowly) and continue to sign up for the next challenge to keep me focused. London Marathon and London Triathlon are my Everest and K2 for 2016.

I run so I can eat ice cream (and pastries).

Georgie Gair

Hello I’m Georgie Gair and I’ve worked for Alton Sports since August 2015, and I’m loving my new position.

You can find me between our Eastleigh, Farnham and Alton stores as Co-Area manager for these three location, I’m always on the move.

In my spare time you will find me running, (not as fast as I used to!) or horse riding. These days I prefer running down beautiful country tracks with my dogs!
I have a huge passion for everyone to Run Happy so come have a chat with me if you feel like you need a running pick me up.

Toby Lambert

Hi my name is Toby Lambert, I am the Director of Alton Sports and I play an active role overseeing all branches.

For me running is life and there’s nothing I’d rather be doing than helping our customers enjoy their sport, whether they run or enjoy any of the other sports we cater for!

A day without running for me is like not getting up in the morning or not brushing my teeth! It simply has to happen! So no matter what pace you run, I always say something is better than nothing!

We as a team get out and test all the products we sell every day , whether it be kit for on the trails, on the road, on the track or out racing marathons, so rest assured when any of us see you in the shop we can offer you the best and most trusted help and advice !!

And if you see me about, join me for a run!

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