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14 easy steps on how to buy awesome new running shoes!

We’ve just started 2019 and it’s great that everyone has marked out new fitness goals for the year. Whether it’s to start running, to get fitter, to run more or to smash some race PBs, then it’s all attainable and it’s great to work towards something to improve yourself, your health and your fitness.

At Alton Sports we think it’s vitally important that you have the right shoes and gear to make sure all your running goals are smashed! Even when you first start running, it’s important to make sure you’re running in good shoes so you don’t injure yourself and miss out on running. And if you’re a seasoned runner then it’s always exciting to try something new out or pick up a tried and tested favourite.

Here’s our 14 Easy Steps (with pictures) on how to pick up new shoes running shoes from us!

1) Choose your store (Farnham pictured), we have 5 stores in total with Eastleigh, Alton, Gosport and Four Marks making up the quintet. Then come and see us! 

2) Admire the ridiculously large selection of  running shoes we have to offer!

3) Speak to one of our expert team members who will ascertain what you need / what you’re after / what your running goals are and whether you need road / trail shoes…

4) Measure your feet – it’s amazing how many people are surprised that they’re a size 10 when they thought they were a size 8 and they were wondering why their toes were bleeding!

5) Do a full gait analysis to make sure that we find the perfect shoes for you!

5.5) Check the results…

6) Try a bunch of shoes on to see what you like!

7) Run in them to make sure they work for you…

8) Choose the pair / pairs you like and fantasise about the awesome running you’re going to do…

9) It’s always good to accessorise with one of our ace in-store deals (just ask us when you come in what we can do for you!)

10) If you visit our flagship Farnham Store you can pop upstairs to Benson’s!

11) For all the best lifestyle running shoes and apparel…

12) Pay for your purchases, safe in the knowledge that it’s an investment in your healthy future!

13) We’ll bid you farewell and we’ll even open the door for you. Well, Richard will as he’s a very polite Swedish man. 

14) You’ll go home thinking about which shoes to come back for next time! Happy running! 

If you can’t come in and see us, then check our website and follow us on social media for everything we do!

Facebook / Instagram / Twitter.

Here’s to a brilliant year of running in 2019!


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Five GREAT Christmas Gift Ideas from your friends at Alton Sports!

We know it can be hard to buy Christmas presents for the runner / runners in your life! As runners we’re very kit-centric and we want to wear the very best, so we can feel super good when we’re punishing our bodies in all kinds of weather. To help you, we’ve put together this handy little list of gift ideas for the runners you know! Whether it’s a main present or a cheeky stocking filler, we’ve got you covered.


Go BIG or go home this Christmas. We’re the only stockist in the country to have these festive crackers in store and online. Imagine your loved one’s face when they’ve got the perfect pair of trainers for Christmas Day parkrun for the next 20 years! We adore these and we’ll be doing all our festive training in them. They’re essentially the awesome Levitate 2 shoe with a festive overhaul, so you can use them all year round! Get them here before they sell out!


Who says gift vouchers are boring?! You don’t want to get it wrong on the big day! We’ve options for you, so your giftee (new word) can either redeem them online or in store! Check them out here. To add that personal touch, you can always join them when they come in to spend! 


WOAH this is one hell of a deal. It was £120 and it’s now £49. We are more than happy to redeem this in store or online. This is ideal for one runner or several runners’ gifts! For only £49, you will pick up a dry bag, 2 Simi bike lights, a head torch and a running belt! All top quality stuff.


We all know you can’t have Christmas without receiving one pair of socks! We love running socks, the perfect accompaniment to new shoes. And we love Stance Socks. They look good, they’re great for running in and they make a great gift.


Yep, it’s pretty crappy outside for the next few months. Winter running gear is awesome for any runner who is braving the cold, wind and rain. Maybe even the bloody snow?! From everything to high end waterproofs to reflective Ciele hats, we’ve got your runner covered. Literally. 

You can take a look at our full range of festive ideas right here.

Thanks for reading and don’t forget to share this post on the internet for us! Merry nearly Christmas!