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Brooks Transcend

Brooks Transcend

As a child inspired by electricity, time travel and space (see also: polo necks, Toy Story and Dip Dabs) it took a long time for me to accept the inevitability that as seven year old my exploration into the unknown wouldn’t stretch much further than my local playing fields. My hopes were lifted a little with the announcement of Virgin Galactic’s enterprise into space tourism, but that was quickly squashed by the $250,000 price tag. It wasn’t until a spaceship touched down on Alton Sports’ doorstep (literally a spaceship) that my childhood dreams were finally becoming a reality. The world and I had found a compromise – if I couldn’t go to space, space would come to me. Bright, sharp and almost intelligent-looking, the new Brooks Transcend had landed. With its coral-orange colour, it oozed that futuristic, space shuttle aura.Initially I was concerned as to how bulky they might feel as its uniquely shaped outsole looked large – a stark comparison to the anatomically designed outsole of Brooks’ Pure Project, which I’ve always got on well with. However, as soon as I put them on their size didn’t seem so much of a problem; they felt light, incredibly plush, cushioned and comfortable. Now it was time to run!





I had a read through of the tech-y business so I knew what to look out for. The outsole is designed to disperse pressure evenly across the foot in targeted Pressure Zones, the Guidance Rails acting like subtle stabilisers to keep you running straight and true and the new cushioning system boasting between an extra 20-25% energy return over their BioMoGo DNA. These features were all evident and all seemed to be working brilliantly. I usually run in a guidance shoe, a Brooks Defyance, Asics 1000 etc, the guidance rails seemed to be doing their job. I’m someone who doesn’t like to feel the support within a shoe, but know it’s there, so these seemed to be perfect as the support couldn’t be less intrusive. The cushioning was excellent and left my feet feeling supple and fresh and the initial uncertainty about the outsole, dismissed. Their cumbersome appearance never crossed my mind, I could only think of how soft and plush these felt on my feet. In short, they felt great; no extra bulk, no extra weight, just innate stable comfort.

If you’re looking for something new with unprecedented comfort to let you take off, explore and carry you home the Transcend might just be the rocket to take you on that journey.

Pop into one of our stores and experience the difference personally. We look forward to seeing you.


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Nike Free Flyknit running shoes unveiled

A new Nike running shoe is born, combining flagship Flyknit upper technology with the fleixibility and minimalist feel of the Nike Free range.

Nike today launched the new Nike Free Flyknit running shoes, putting two of it flagship running innovations into one new shoe that they hope will deliver the ultimate natural ride and a sock-like second-skin fit.

The trainers mark the next evolution in Nike’s Free Run range and combining Flyknit technology with Nike’s hugely popular Nike Free+ 5.0 midsole. The new running shoes are the product of a new design ethos Nike is calling ‘nature amplified’, the concept of using data driven advanced sports science to strip away all but the essentials for optimum performance.

The Flyknit technology – where the upper is woven in a single sheet and supported at key points by a Flywire frame – has been developed based on insights from the Nike Sport Research Lab, working with elite athletes using pressure mapping technology to identify and protect the key stress points during running.

As with previous shoes likethe Flyknit Lunar 1+, areas on the top of the foot have been engineered to stretchand flex naturally when in motion, while a tighter weave at the edges gives added stability for the forefoot and heel.

The additions of the Free+ 5.0 midsole provides a more natural, minimalist feel while maintaining mid-range cushioning, giving you a ride that falls somewhere between a barefoot experience and a standard cushioned running shoe.

The articulated sole is also extremely flexible – it can literally be bent in half – and has been designed to move naturally with the foot. Diagonal hot-knifed flex grooves through the arch also helps keep your movement natural in the mid-foot as you transition strides.

Speaking at the launch at the Nike headquarters in Portland, Oregon, Sean McDowell, Creative Director for Nike Running said:

“Nike Free Flyknit is the ultimate expression of natural performance principles, combining a supportive, sock-like upper and a flexible midsole and outsole that move with the body. The compression fit brings the foot closer to the sole for enhanced lockdown and propulsion.”

The Nike Free Flyknits will be compatible with the Nike+ running system.

Nike Free Flyknit Release Date: The Nike Free Flyknit will be available globablly from 1 August.

Nike Free Flyknit Price: The new trainers will cost $160 in the US, around £106 when converted but UK prices are yet to be confirmed.