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Farnham Store Fun – Saucony Ride ISO 2km Challenge!

As you know by now, we love an event at Alton Sports! We also love new running shoes. We also love running. We are also big fans of pizza. We are also fans of free T-shirts. What happens if you combine all of these into one evening at our Farnham Store? Then you get the Saucony Ride ISO 2km Challenge!

We had the pleasure of welcoming Saucony UK along to our Farnham Store. The plan was to try on the new Ride ISO 2 but they also brought along the Omni ISO 2 for people to try… this is because the Omni is a supportive shoe and the Ride is neutral. It’s good to cater for everyone! Alan our Farnham Store manager concocted a 2km loop out the store and we were ready to test the shoes out!

Running is hard work isn’t it? And it’s only fair that when we run races, we are rewarded with PBs and medals. And at Alton Sports, we think it’s only fair to rewards our event guests with free tees and pizza… thanks to Saucony for bringing the good times!

As always, it was great to see lots of runners of all ages and abilities turn up! After all, running is for everyone and is the most inclusive sport going. Well done to everyone who came and ran, and who also ran some extra loops! The general feedback on the shoes was “comfy, cushioned and sexy.” We think they’re ideal high mileage training shoes and if you’re already a fan of Saucony or you’re looking for something new, then you won’t be disappointed with these additions.

You can check the men’s Ride ISO 2 here and the women’s here.

Lots more events coming soon, keep an eye on our Facebook and Instagram pages.

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Alton Sports Ambassadors – Endure 24 Preview & Mizuno Kit Testing!

The Alton Sports Ambassadors are probably the busiest ambassadors about! Last week saw them go along to Wasing Park, the scene of the southern version of Endure 24. A meeting with Mizuno was on the cards to test out their latest kit and best trail shoes… all on the Endure 24 course (of course!). Here’s what the gang had to say about the day….


I ran at Endure24 in 2018 and it was an awesome experience, so I was itching to get back to Wasing Park near Reading to get psyched up for the 2019 event! At first It was a bit odd getting back onto the course again, not quite recognising it at first (without all the runners, event village etc…) but subconsciously my legs seemed to know where they were going, having run a total od 6 laps the previous year. Wasing Park was a tad damp, but stunningly beautiful with spring in full bloom, there were bluebells everywhere! Thankfully the sun did come out a bit and brought back memories of the hot, dry weather of last year’s event, fingers crossed we get more of the same in a little over a month’s time.

The course is a great mix of forest tracks, single track weaving through the woods and only a little tarmac. Overall this is a great test of the Mizuno trail shoes we were using for the run. I had be given a pair of the Mizuno Hayate 5 to try out. This is an updated version of the shoe I ran all of my laps in at Endure24 2018. It is designed as a light wieght racing trail shoe, I was really impressed with the v4 shoe and was very keen to see how the new edition measured up. In short although the new shoes retain the same sole with supreme grip, due to Mizuno’s partnership with Michelin, they felt better than ever thanks to a redesigned upper. The upper now has less seams and the fit around the front of my feet felt much nicer. I’m really looking forward to really testing them out properly in racing conditions. I also found the Mizuno trail running top (with 2xgel and zipped back pockets) and shorts super comfortable. The wind/rain jacket did a good job of keeping the elements out when the rain did come down!

As I alluded to earlier I’m going to be back to run at Endure24 2019 this June. The event is fantastic, 4000+ runners, a cool 5 mile off road course and atmospheric start/finish race village. It is billed as ‘Glastonbury for Runners’ which is not far off the mark! After runing in a mixed gender 8 person team last year, in 2019 I’m excited to be upping the challenge by joining a fast 5 man team organised by headtorch makers SILVA. This is going to mean more laps and less rest, but we will be going for it, Bring-it-on!

“I am a Mizuno fan!  I have been wearing Mizuno’s road shoes for years.  I find them cushioned and comfortable and they are my go to shoe for longer distances on road.  Nowadays though I am doing less and less road running and more and more trail so imagine my delight when I was invited to the site of this year’s Endure 24 event to trial the Mizuno Wave Daichi 4, the latest incarnation of their hugely popular trail shoe.

This couldn’t be better, I am running Endure 24 this year, as part of a RunFitMum team so I couldn’t wait to have a recce of the course and try out a brand new trail shoe, my perfect day out!

The first thing that grabbed my attention on opening the box was not their gorgeous coral and black colour but the Michelin logo on their sole. These babies mean business! Mizuno it transpires has gone to the experts when it comes to their soles and worked with tyre specialist Michelin benefiting from their years of experience at making mountain bike tyres to create soles with excellent grip, traction and mud clearing abilities. Once I got them out on the Endure 24 course that grip became apparent, they were great on forest trails, rocks, grass and tarmac alike, a real all-rounder.  

Mizuno prides itself on its wave technology, which is an integral part of the shoe structure.  The wave offers wearers both cushioning and support and spreads the impact forces of each step over a broader area, to give a smooth and stable ride.  Certainly I have always found Mizuno’s wave to offer plenty of cushioning and make for very comfortable running. The Wave Daichi 4 is no exception, comfortable from the outset they immediately felt great on the foot and made running the course feel like light work.

I am certainly looking forward to getting them back on that course in June for the Event itself, one lap felt like a breeze in these shoes, although not sure how I will be feeling after 24 hours!!”


“Wasing park was the venue for the Alton Sports Ambassador day ahead of the Mizuno Endure 24 taking place in June. As Alton Sports Ambassadors, we were testing out the latest Mizuno kit, which for me included some striking yellow Wave Daichi 4 trainers. There was rain in the air that offered a great opportunity to put the kit to the test on a multi-terrain, undulating recce lap of the 10km Endure 24 course. The Wave Daichi 4 trainers were comfortable, and with their large area of Michelin grade grip on the sole, offered great purchase on the full range of damp surfaces this route encapsulated. Mizuno have done well with their designs and partner Michelin to develop technologies that releases that mud that usually gets caught up in the tread on each stride and therefore maintaining a light shoe during trail running. Good job Mizuno and I look forward to my couple of laps at your Endure 24 event in June.”


“Another brilliant Alton Sports Ambassadors Day, this time with Mizuno specifically to try their new Wave Daichi 4 trail shoe. The location for the day, where else but the where Endure24 kicks off in a little over 5 weeks time! To get us in the mood for the big event itself and really put the shoes through their paces, we took to the trail and ran the race route.

The route was varied, we covered tarmac, gravel trails, muddy paths & soft wooded almost bouncy trails but the shoe stood up to it all, transitioning well so there was no massive difference in feel. I felt well supported and cushioned, and confident with my foot placement. To be fair, the collaboration with Michelin might have something to do with that… if they can keep cars on the road then they can keep me on the trails!!! 

For me and where I normally run, this shoe is ideal. As more of us venture off road and to the paths & trails surrounding us, I would say a versatile, durable, all terrain trail shoe such as this is seriously worth considering – oh and I love the seasons coral & blue colour way too!!!”


“I attended the Alton sports ambassadors & Mizuno promo day ahead of endure24 in June, testing out the Wave Diachi 4 road to trail shoe & new kit.

The Mizuno rain jacket came into it’s own during the many downpours & I have worn this on many occasions since. It’s a great fit, very warm though. I think this will be a great addition in the colder months. I have never completed Endure 24 but the loop we tested out today was stunning & it promises to be so much fun.

The shoe itself, bearing in mind I’m struggling with plantar fasciitis, was really light & very comfortable, something that I usually prefer when mucking about on the trails. The transition from road to trail was barely noticeable compared to some trail shoes that feel heavy & clunky on the road. These surprised me maybe it’s that Michelin connection that’s responsible for the traction of the sole? They held well when the ground became more rugged, not enough mud to really test them yet though. Once my foot is fully recovered, I’m keen to see how well they hold over steeper more rugged terrain.”

Check out all the amazing Mizuno gear on our website and drop us a tweet if you’re running at Endure 24! We will be there and we’re very much looking forward to it – running and retailing all the way.