About Us

At Alton Sports we pride ourselves on our service, product knowledge and our professional footwear fitting.

We stock the most comprehensive range of running and exercise footwear across the south of England, the newest and most innovative, cutting edge products, challenging the mediocre.

We don’t just cater for runners in store, we accommodate other sports including Athletics, Hockey, Netball,  Rugby, Swimming, Tennis and many more.

Alton Sports was founded in 1999 with the simple objective of making sure people are fitted in the correct footwear. This has seen us develop into one of the south of England’s most well respected specialists in running gear and footwear fitting. Being a family owned and run business has helped us maintain our core values offering the customer great value purchases and service that is second to none.

Our parent store in Alton was where it began, taking over from the small town sports shop, turning it into a running destination. Opening our Farnham branch in 2009 was the next step in our evolution, expanding our reach that little bit further north and incorporating a few other specialities for example triathlon specific kit (shoes, accessories and apparel).

In 2011 we took the reins of Just Run in Eastleigh, near Southampton, seeing people as far west as Bournemouth and Exeter travel to make use of our expertise. It has since been re-branded as Alton Sports of Eastleigh. Our latest venture has seen us open our fourth store in Four Marks, Hampshire in March 2014. A new look, larger, brighter space with all the same range and services to fulfill your sporting needs.

We have a very diverse team with many of our staff members being involved in various running disciplines including 800m to 10km on the Track or Road, Half Marathon to Triathlon and everything in between. Some of our colleagues compete to a high level in both domestic and international competition. Our skills are wide ranging from having qualifications in anatomy and physiology to nutrition to postural assessment and even exercise and coaching.